Studio Lagom
A consultancy studio based in Rome, in the creative district of Portuense 201, founded by Daniela Pinotti.
Operating in the field of Fashion, Textile and Interior Design.
Offering Art Direction and Print Design services to international companies and independent brands.
Art Direction
Understanding and identifying the client’s target and the type of market he’s related to, evaluating the competitor’s scenery.
Identifying the upcoming trends and developing moodboards.
Making color stories around them, finding the latest news on materials, defining the main inspiration and key points.
Final presetation to the client.
Textile Design
Creating unique single artworks or print collections following current trends and the customer’s particular needs.
Developing color variations for each print on request.
Repeat set up, color separation for production and sample handling with revisions.
Daniela Pinotti
Born in ‘86 in Rome, since graduating with a Bachelor’s degree in Fashion Design from I.E.D. European Institute of Design in 2008 in Rome, Daniela has worked as a Print and Textile Designer for several brands internationally. After gaining this broad experience, mostly living between Scandinavia and Italy, she felt like the natural step to set up her own print studio & consultancy business.
Studio Lagom operates in the Fashion, Interior and Textile field, collaborating with international companies such as H&M, Napapijri, Gant, Benetton, SET, Maria Nila among others.
Along with her consulting business she develops her personal journey as an independent designer, that leads her to release ODE, a Silk Foulard Capsule Collection in 2021, and TWIRL, a Wallpaper Design in 2022, and her first collaboration with the brand Maria Nila in 2023.
Her creativity finds inspiration in Nature, experimenting with new stylistic languages, seeking uniqueness and quality in her production.
Fluidity is a key concept in her expression, revealed in the graphic patterns and in the creation of a timeless style.